The Tournament of Books is run by Powell Books (in Portland, Oregon) and Field Notes. You can learn about it here at the Tournament of Books website. If you long to chat about it, there’s a Goodreads group for it here.
The books in Tournament of Books are general fiction / literature and on the high-brow end. My goal for 2017 is to read 10 books from any year’s TOB short list (but I’m mainly focusing on 2017).